Brand Names

We are pleased to share with you the exciting news that the following Gates Collision Centers Brand Names (Manley’s Collision Center-Belvidere IL, King Collision Center-Watertown WI,  Falbe Gates Collision Center-Beaver Dam WI, and Ideal Body Shop-Madison WI) will now be named Gates Collision Centers moving forward.


The reason why these changes have been implemented:

We have faced challenges connecting with the claims representatives in the claims Insurance Call Centers as they are familiar with the Gates name, which has created brand confusion.

The Gates Collision Call Center answers the phone “Gates Collision Centers” to schedule appointments. When the customer arrives at our locations, they do not see the Gates branding on the building, therefore it is causing confusion for our customers.

We need to have more consistency on Google and all of our social media outlets.

Below is the shop information that we have implemented these brand changes at:


Gates Collision Centers-Belvidere, IL

Address: 170 N Appleton Rd

Belvidere, IL 61008

Phone: 815.975.9101


Gates Collision Centers-Park Street, WI

Address: 1726 S Park St

Madison, WI 53715

Phone: 608.255.4075


Gates Collision Centers-Beaver Dam, WI

Address: W9666 Beaverland Parkway

Beaver Dam, WI 53916

Phone: 920.887.2600


Gates Collision Centers-Watertown, WI

Address: 1220 Meadow St.

Watertown, WI 53904

Phone: 920.261.7785